Activision

Social Feature Within the Call of Duty Companion App

In this partnership with Activision we designed a social feature within the companion app that would keep players engaged with each other and the game. I began this project by conducting interviews with four gamers to gain insight on what players wanted. I researched the actual Call of Duty Warzone game and made a netography, heuristic evaluation, and competitive analysis of Call of Duty Warzone. I then chose a direction to move in to solve the challenge of creating a social feature and created a three minute video to describe my concept. 

September 25th - October 2nd

DEVELOPMENT

During the time of quarantine, team brainstorming is more difficult. We utilized platforms like google Jam boards and Mural to organize our thoughts. Eventually we decided to do a socially sitanced in person meeting. This is when we got our idea to focus on older adults and getting groceries to them safely by incentivizing volunteers.

October 3rd - October 12th

APP DESIGN

We used Adobe XD to design two user journeys through our app. We had a volunteer side and a Ma or Pop side of the app, for the older adults. We chose to use a retro style to guide color and typeface choices. All together we designed 59 screens, utilizing Adobe XD features like components, and repeating grids.

October 13th - October 16th

PRESENTATION

In order to describe our app in three minutes we needed widdle down our entire project. We had 59 screens to run through and describe how the user would be navigating them. We chose to highlight the most important parts of our app. For the final presentation I represented our team and presented in front of the judges.

 

MOOD BOARD

We brought together imagery that felt retro and from that we chose our style guide.

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LOGO DEVELOPMENT

We tried different typefaces with different colors to land on our final logo design

WIREFRAMES

We planned out where we wanted certain elements on our screens.

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FINAL APP DESIGNS

We created two user flows, one for the volunteer and one for the older adults. There is a tutorial to explain for the app works, then the user is guided to begin their journey to deliver or receive groceries safely. Link to the Adobe XD prototype.

 

Results & Reflection

My team was ecstatic to be awarded third place out of thirty-five teams in this Adobe Challenge to solve food insecurity. The process of deciding a direction, developing a concept and then designing an app in 20 days was strenuous. It takes a certain organization to get this done, and I enjoyed the challenge to do so. I’m grateful that my skills as a project manager were developed more during this design sprint. For future considerations I would like to develop the possibility of an older adult not receiving their groceries, we would have to figure out a backup in case of that. Something I’d also like to explore are the ways in which grocery stores would participate in these.